Branding / Concept / Visual Storytelling

Ideasthat move.

I turn research, culture and intuition into brand worlds people can feel, remember and interact with.

Portrait of Eefje de Boer
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Concept developmentArt directionBrand storytellingFuture thinkingVisual communicationConcept developmentArt directionBrand storytellingFuture thinkingVisual communication
Selected work / 01—06

Work with a pulse.

From speculative brands to circular systems and campaign worlds. Each project starts with a question and ends as a complete experience.

BlissPass and Diesel projects

BlissPass

Brand concept
 Diesel Living on the Edge

Diesel

Campaign world
 Nudie Jeans On Demand

Nudie

Digital experience
 Sprout kidswear brand

Sprout

Brand ecosystem
 Zeeman in 2050

Zeeman 2050

Future system
 Bricklane content creation

Bricklane

Content strategy
Eefje introduction
About / creative identity

Structure meets instinct.

Driven, curious and grounded. I move between research, strategy and visual execution, bringing direction to creative processes without losing the unexpected.

Concept developmentBrand storytellingArt directionTrend researchCampaign thinkingCopywritingFigmaAdobe
Visual signature

Raw, expressive, layered — and allowed to rub against the edges.

Clashing colours. Unexpected shapes. Humour. Trashy glamour. A touch of chaos.

Visual signature moodboard
Open for creative collaborations

Let’s make
something
memorable.

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